Smarter marketing
Does your marketing outreach treat all your customers the same, whether they’re a corner florist or a boutique hotel? Smart meter data gives you incredible insight into your customers’ behavior – if you know how to interpret it. Gridium can analyze millions of load curves to segment your customers according to energy use behavior, so that you can reach out to them with personalized appeals. Our data-driven marketing campaigns have been proven to boost response rates up to 5 times over one-size-fits-all approaches.
Fast feedback
Your demand response and price response programs use financial incentives to help guide customer behavior. But that price signal loses its power when customers have to wait weeks or even months to find out if their curtailment efforts were successful. Gridium takes in smart meter data as soon as its available and provides immediate feedback to program participants, closing the loop between action and response.
Personalized coaching
Fast feedback is critical to helping customers improve their energy management efforts, but Gridium takes an additional step, applying pattern-matching analytics to customer load curves to offer personalized efficiency tips. Rather than just telling them how much energy they used, we can, for example, point out the spike that occurred at 3:00 p.m. as possible source of future improvement.